Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad spending increases across many major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.

Online spending, however, increased an impressive 49.2% over the two time periods. “As consumers continue to make the Web a part of their daily media mix, so do advertisers,” said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings. “Some of the segments that represent the largest share of advertising online - including financial services, retail and telecommunications - also experienced the greatest increase in ad spending, year over year.”

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