I’m glad to hear that advertisers are finally realizing online video's combined branding and direct response value. In my opinion it is a big opportunity because it gives marketers an easy way to transition their television advertising to online. More than that, advertisers can extend offline reach by adding online components to a campaign, such as voting, coupons, and forward-to-a-friend capabilities.
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That is a major increase in working capital!! 82%, oh my God! I knew the internet was working all right for business, but this has jumped outside my scale. I must severely reconsider my point of view.