Jim Meskauskas on iMedia Connection contends in an article this week that ads can be too relevant to the point where they don't work.

What consumers want is information, not advertising. This is something that Google seems to have figured out, likely by accident. Search isn't successful only because it is relevant. It is successful because it offers information. That information just happens to come to us from an advertiser.

So then are blogs with ads where you get some information about the product or service coupled with an ad better or too relevant?

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