Ouch. Boy Chitika has certainly taken it on the chin this week. I'm not going to revel in their woe. No value in that. They've come out with a response that I, personally, think it weak (Darren's take on their response). It doesn't go far enough to explain and say ... okay we blew it this is how we're going to do things differently. It's more like "more fool you for banking on the earnings in unaudited reports" how about just not put the earnings up?
The coverage was fast and furious (and still coming):
- Darren
- JenSense
- Jim Turner (disclosure, Jim is a friend and business associate)
- Tom Keating
- BlogNews
- Performancing
- Dave Taylor
So, what's the lesson here, since I'm not here to skewer Chitika? On the blogosphere new breaks fast. Really, really fast. The time stamps on these articles are within hours of each other. Hours. Man. When was Chitika's response? Next day I think. No. Bad. Blogs and PR ... they go hand and hand. Hey I know this because here at Qumana we do this. And with AdGenta, just we've had our own questions to answer. Yeah I know your big question ... soon.
So if you're in this biz ... man you have to be able to react fast. Really fast.
I'm going to have a separate post about the whole online advertising/auditing/click fraud thing ...
Technorati Tags : Chitika, Chitika+auditing, online+advertising, click+fraud
